AI in the Music Industry
Overview
Today we are chatting with the Founder & CEO of Lately, Kate Bradley Chernis. Lately uses A.I. to learn which words will get you the most engagement, and turns video, audio and text into dozens of social posts containing those words.
Kate has had an exciting career as a former rock 'n' roll DJ, to Music Director, to on-air host at Sirius/XM, to owning a marketing agency. In this episode, Kate shares the inner workings of how music and neuroscience inspired the design of Lately’s AI model, the highs and lows of entrepreneurship, and how authenticity is the only way to lead.
About Kate Bradley Chernis
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU and others.
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