Building a Data Culture with Prachi Priya

Mar 24

Overview

Before data became “cool,” Prachi Priya pioneered some of the earliest advancement in the space and helped companies like Hyundai, Shell, and Microsoft find ease and avoid over-architecting informed solutions.

In this episode we discuss, how to build a data culture, some of the key challenges when building a data culture, and the need for data storytelling skills across the organization. This episode is great for leaders looking to make organizational change, and individuals looking to maximize their impact.

About Prachi Priya

In her role, Prachi oversees the agency’s consolidated Data & Analytics team across all six of Team One’s offices. With over 18 years of success conceptualizing, developing and delivering best-in-class analytics solutions, she ensures that the company’s products and capabilities are ahead of industry trends, by archetyping the next generation of data strategy, analytics and partnerships.

Before data became “cool,” Priya pioneered some of the earliest advancement in the space and helped companies like Hyundai, Shell, and Microsoft find ease and avoid over-architecting informed solutions. She’s always ready to roll up her sleeves and dig into details, while also keeping strategic intent top-of-mind and leveraging the latest advancements in analytics. Priya excels at helping organizations become innovative and modern, adopting the mindset that it’s okay to lean into data and technology as a competitive advantage, while preserving the legacy in which a company was founded upon.

Prior to joining Team One, she held various leadership roles, both on the agency and business-side, at global firms like Wunderman Thompson, UnitedHealthcare, and Lifetime Fitness where she helped drive growth and strategic consumer relationships. She also currently serves on the Asians in Advertising and I-COM advisory boards and collaborates with industry leaders to develop best practices in Data-driven Marketing